Public Broadcasting: the next generation

The Flemish Radio and Television Network, VRT, recently tried to restyle, update and modernize their news website and television news show.

At first I and many other bloggers thought they had failed miserably, which even lead to a rescue mission to revive the old website. The technical problems in every television news since the new launch were frequently ridiculed in Knack's satirical last pages.

Today I realised we were wrong. VRT is just way ahead of its time.
The blogosphere is rapidly growing and gaining influence among news consumers. To prevent being marginalized by this new medium, VRT has adopted its methods.

Fact checking became optional while reality got replaced by Wikiality and professional camera men by Youtube and camera phones.
The bloated chaotic website, confusing news reports and the introduction of the occasional grammatical error secured the necessary credibility with the myspace crowd, necessary for a successful introduction into the blogosphere.

I wish them the best of luck in their new found niche, and hope they reach their new public, looking for a myspace-like news experience.
Meanwhile, they must be prepared to lose more conservative viewers and visitors to other news sources, better in both content and delivery.